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Branding 101

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Small business owners should make branding a part of their business plan. Branding has been utilized in businesses for many years.  The term may be new but the concept isn not.  To be successful business owners must have an ongoing strategy to retain and attract new customers.  Branding increases awareness of your business, encourages loyalty and comfort to bring in new customers.

A business brand is not about tangible goods rather it refers to your company’s reputation.  A good branding strategy is invaluable.  The rewards calculate into an increase in profit. The first step in customizing your brand is to decide how you want people to perceive your business.  Then you have to determine what you need to do to get there.