Small Business Support For Women In Business! 

Advertising Your Small Business 

“I’ll place my ad in this popular magazine and I’m sure to get several calls from it, so it will be worth the money in the long run.”  Have you had this impression about advertising before?  Many businesswomen are seeking ways to get the word out about their business and increase sales.  Sometimes in a need for immediate income they take a high risk in purchasing an expensive ad placement only to get no or little response.

Creative E-Newsletters Are the Answer!

I don't know about you, but I have been on email overload lately.  With the rise of spam mail and everyone sending you e-newsletters, it's pretty hard to keep up. 

Recently, I have been receiving some great e-newsletters that are easy to read and it doesn't take long to read them.  I asked myself, what is it about these newsletters tht I like?  Why am I willing to click and read them?  I felt that if I could answer these questions, perhaps I could apply what I answered to my own e-newsltters.  Here are my answers:

Becoming Market Savvy! 

Company names such as McDonalds, Star Bucks, Lillian Vernon, and Avon bring to mind such words as success, great customer service, popular and well-branded.  These businesses are successful and rank among America's top companies, because they know about one important practice in business that can never be overlooked and that is the practice of market research. 

Procrastinate No More

A Must Read Article for Women In Business!

“I’ll take care of it later”.  Do you often find yourself making that statement?  Do you often put off important tasks knowing that you really need to get them done?  Mostly everyone on the planet procrastinates at some time or another, but many people procrastinate so often that it stops them from achieving their life goals and business goals.  In other words, the habit of procrastination prevents many people from reaching their full potential!